Choosing the Right Keywords
Selection of the right keywords is the most important item you need to focus on to get started. You need to get into the heads of people that want your product and determine what they are looking for. You will want to go for a longer phrase for your keywords also referred to as long-tail keyword phrases.  i.e. Weight Loss vs Low-Carb Weight Loss with the latter being the long-tail version. Of course this example is an over-simplification.

One of the websites that I am helping is http://www.TipsThatGrip.com. The owner had the idea that rain-guards, snow-boots and non-skip crutch tips would be good keywords. Rain-guards and snow-boots are product names that most people probably would not search for. I decided to go deeper and look for what people are looking for. People recovering from certain types of injuries would be people most likely to use the products that my client sells. After researching certain injuries we decided to focus on Anterior Cruciate Ligament Reconstruction Recovery or ACL which has a high-number of searches and relatively low competition for the keywords. We found very valuable statistics in the Google Keyword Research Tool.

On-Page Factors
These include building relevance for the keyword phrases for which you are wanting to attract people to your site. Key areas for on-page optimization include having the keyword prominent in the Title tag of the page, having your keyword phrase embedded in one h1 tags, italicize the keyword once within the content and have it repeated in a natural way a couple of more times within the text. This is pretty much the easy part. If possible have the name of your html file include the keywords separated by hyphens.

Off-Page Factors
This includes links coming in from other other sites. These should be quality sites with content related to your topic. There are a variety of tools for doing reasearch and helping to build these incoming links. the basics are:

1. Find the other top ranking sites that are using your keywords.
2. Determine who is linking to those sites/pages.
3. Make a list of sites from that information to which you want to exchange links.
4. Determine the contact names/emails for the people from those sites.
5. Add a small number of links to your site to go to the sites to which you want to link.
6. Start contacting them asking for a link placement of your site.

In asking for link placement, you should first complement them on their site and indicate which keywords you used to get to their site. You also need to provide the link information that you want them to put on their site. Provide them with the URL, the caption (which must include your keyword phrase) and an accompanying paragraph.

Re-visit these last few steps once per week for several months. You should start to see results in a few weeks if you are doing this properly.

After a couple of weeks we appeared at the top of page two for the phrase “recovery for anterior cruciate“. A couple more weeks we should see page one. The top of page one is our ultimate goal.

An update: Today someone searched on the phrase “cruciate ligament initial recovery” and got to the client’s site. We are number three on the first page of google! Just a little bit of work is paying off big time.

Piggyback on Popular Twitter Users
A key way to gain more users is to find users that have a large number of followers. I am talking in the 3,000+ range of followers. Now follow them and then re-tweet one of their messages. This will cause your name to be connected with this popular user and people will begin to follow you. You’ll see some pretty decent gains as a result of doing this just a few times.

Targeting the right people
Of course, you will want to target people that are specific to your target market. Say for instance your target audience is Auto Dealerships. You’ll want to find some high traffic publications that cater to and have a following of Car dealerships. Or maybe you can find your competition on twitter and target their followers. I mean after all, they are right out there in the open for your picking.

Automation Tools
So now you have two strategies when combined with automation will put your twitter marketing on steriods. You need to apply a good automation tool and use these strategies. A tool I use it TweetAdder. This tool is absolutely amazing. I’ve taken my main twitter account and in just over a week I went from around 400 followers to over 1500 followers. So I thought I would promote another site of mine and drive people to a website that has adsense ads on it. I watched my adsense revenue triple in under a week. I am just blown away by the results. I am now applying this strategy to my wife’s twitter account to drive people to her website so she can do more reconnective healing work.

My network marketing blog traffic has gone through the roof. Up 400% in just over a week.

So if you feel you are ready to put your twitter account on hyper-drive you might give this tool a try.  Click here to check it out.

Five important points to remember about your content:

1. provide information that is valuable to your customers
2. must be relavent to your products/services
3. must be keyword rich
4. The more pages you add the better
5. Update it often

Follow these five points and you will be helpful to your customers and it also gives you a boost in search engine positioning.

Boost your Rankings and Receive More Traffic
You see the major search engines use link popularity to boost your rankings in search results. Not only do your linking partners count in boosting your rankings, but your internal linking structure helps to boost your positioning.  Each of your pages have links to the other pages in your site.  As you add more content by creating more pages of valuable, keyword rich content, the search engines will notice more links and boost your rankings.  And, if you build your pages with keyword topics that your customers (and prospective customers) would look for, it is an additional bonus.

Keep your Customers Interested
By adding more content, you keep your customers interested, you get more traffic to your website.  More traffic, more customers, more money in your bank account. So, what are you waiting for? Start adding relevant content today!