Lately I have been having some concerns about how to expand my network marketing business. How do I get willing prospects to listen to my opportunity. It seems that I am not the only one with these concerns. Some of my downline have the same concerns. I mean, once you’ve gone through your so-called warm-market, where do you turn to?
I’ve been developing Internet applications since 1995 when the Internet was really new and I have kept up with the various methods for getting traffic to my sites. I’ve recently started doing Network Marketing and have used all of the methods that the company and other companies tell you to promote your business. They tell you to build a list of your closest 500 friends, colleagues, etc. Then to call them and invite them to a presentation or get them to look at a DVD. After burning through my list and getting some pretty rough feedback from people that have, should I say strong feelings against the MLM industry, I decided there needed to be a better way.
Well a large part of my marketing education for my software development business was studying copywriting and other marketing techniques as promoted by Dan Kennedy, Michel Fortin, Marlon Sanders and other gurus of the Internet Marketing industry. These various strategies work in traditional businesses to add to the bottom line.
Using Traditional Marketing Strategies
So why not use some traditional marketing strategies to promote and attract leads to your MLM. Yes, I said attract. Think about it. You really don’t have to go throw-up about your opportunity on the unsuspecting and un-interested public. What you really want to do is to get people to come to you that are looking for your type of business. These are qualified leads. People ready and hungry for what you have to offer.
Get an Education
I found a learning facility that actually teaches all about these techniques, tactics and strategies to leveraging your network marketing business and generating more leads at Renegade University. This is a step-by-step education that can take you from ground zero to a complete integrated marketing strategy to generate more leads for your Network Marketing business. It is so easy, even a computer novice can build an Internet Marketing Strategy that works.
Relationships and Trust
You have to build a relationship and build trust. You must, must, must provide value. By providing something of value to your target audience you start to gain their trust. You build rapport. Its all about what you can do for them, because we’re all tuned into the same radio station WIIFM (What’s in it for me).
I started using some of the principles and techniques that I learned along the way. I built a blog. Easier than you would think. Then I started to post different articles. I had already setup a Facebook account, so I posted to my friends about my new blog articles. I started to get visitors. I went into my twitter account as well and posted a couple of links. Then I started to write articles, which I am publishing as I go along.
Provide Useful and Helpful Information
It is very important that the information you put out there is helpful and useful to your target audience. I mean you really want to develop yourself as a resource from which people can get value. You become the valued resource. You build trust. You are building long-term relationships.
Well, the traffic started to dribble in and people started to gobble up the information I put out there. The nice thing about your efforts is that the information you put out in your Internet Marketing efforts continues to work for you. Something you build once that continues to build value for you.
Getting Started
Here are a few of the things you can do to get started:
- Define your target market.
- Start a Facebook account (Social Media)
- Start a twitter account (more Social Media)
- Build a blog.
5. Start writing content for your blog, facebook account and twitter account.
Define your target market
You need to determine who is your most likely target market. This is dependent on what type of prospects you want to attract. It could be people looking to lose weight, people looking for specific software or people looking for home-based business opportunities. You need to get inside the head of your target market and aim your content at providing something of value to your target market.
Start a Facebook Account
This step is pretty easy. You want to do posts that are not just about selling what you are wanting to sell. You want to put personal stuff about you on your facebook account (not too personal) as well as information or links that might be of interest to your target market.
Start a Twitter Page
Same rules apply as your Facebook account. Of course your posts are limited to 140 characters.
Build a Blog
I use wordpress for my blog and it is really easy to setup. You don’t need to be a computer whiz to get a blog going.
Start Writing Content
You can get many ideas for articles by searching google for articles related to the keyword you think that your target market would most likely be using.
While there are so many different avenues that you can go down to implement a complete Internet Marketing system for Network Marketing. Its best to just start with a few pieces so you don’t get overwhelmed. Just get started and in time your efforts will begin to generate serious results. After you master a few of the techniques and tactics, you can start to add other pieces of the puzzle. No need to get yourself all stressed out. Have fun at it and build toward your prosperous future.
